改革与战略
改革與戰略
개혁여전략
Reformation & Strategy
2010年
6期
166~167
,共null页
金融危机 低成本战略 规模优势 品牌战略
金融危機 低成本戰略 規模優勢 品牌戰略
금융위궤 저성본전략 규모우세 품패전략
financial crisis; cost-leadership strategy; scale advantage; brand strategy
中小OEM企业在金融危机中首当其冲地受到了冲击。除了由危机引起的市场需求下降之外,企业一直以来以低劳动力成本为核心的战略成为难以为继的主要原因。文章认为,企业需要转变战略思路,抓住国内外市场机会,选择适宜的战略提升实力,内外兼修地谋求更深远的发展。
中小OEM企業在金融危機中首噹其遲地受到瞭遲擊。除瞭由危機引起的市場需求下降之外,企業一直以來以低勞動力成本為覈心的戰略成為難以為繼的主要原因。文章認為,企業需要轉變戰略思路,抓住國內外市場機會,選擇適宜的戰略提升實力,內外兼脩地謀求更深遠的髮展。
중소OEM기업재금융위궤중수당기충지수도료충격。제료유위궤인기적시장수구하강지외,기업일직이래이저노동력성본위핵심적전략성위난이위계적주요원인。문장인위,기업수요전변전략사로,조주국내외시장궤회,선택괄의적전략제승실력,내외겸수지모구경심원적발전。
Small and medium-sized OEM enterprises were influenced greatly in financial crisis. Besides reduction of market demand, labor-orientated strategy which the enterprises employed consistently is another key reason. To swift the way of strategic thought, grasp the new market opportunities, develop suitable strategy to increase competitive competence, and plan for sustainable development is essential for those enterprises.
