CAJ | 학술논문

由于青海省经济相对落后等多方面的原因,青海报业尚未进入产业化运作,无论是管理体制方面,还是经营机制方面,均存在一定的问题。市场化运作是青海报业发展的长远之计。报业要发展,就要突破传统的思维方式,开扩眼界,寻找新的经济增长点,扩大多种经营范围,采取切实可行的措施和办法,以适应市场竞争的需要。
유우청해성경제상대락후등다방면적원인,청해보업상미진입산업화운작,무론시관리체제방면,환시경영궤제방면,균존재일정적문제。시장화운작시청해보업발전적장원지계。보업요발전,취요돌파전통적사유방식,개확안계,심조신적경제증장점,확대다충경영범위,채취절실가행적조시화판법,이괄응시장경쟁적수요。
Due to the relatively backward economy of Qinghai Province,its news paper media has still not been regulated into industrializing operation.There are certain problems not only in the aspects of macro-management system,but also in the micro-run mechanism.Market operation is the long-term strategy of its economic development.For strong growth of journalism,it has to breach the traditional way of think,extending the visual field,seeking for new economic increasing point,expanding the spectrum of diverse managements,and adopting practical and feasible methods and approaches,As a result,it could be adapted to the requirements of market competition.