CAJ | 학술논문

零售企业经营的酒类品具有品种繁多、需求季节性强、储存空间占用多、保质期差异明显的特点。零售企业酒类品的库存管理水平直接影响企业的资金周转率、销售增长率、物流设施利用率和企业利润率,进而影响零售企业的生存。为了解决零售企业酒类品库存管理中普遍存在的库存积压和商品缺货对零售企业造成的资金周转率低、市场机会丧失以及顾客忠诚度下降等不良后果,实现零售企业酒类品库存优化的目的,零售企业需要从供应链一体化的立场出发,在供应商的关系管理、商品陈列管理、库存商品分类管理、订货政策以及季节需求商品的管理等五个重点方面采取相应的管理策略。
령수기업경영적주류품구유품충번다、수구계절성강、저존공간점용다、보질기차이명현적특점。령수기업주류품적고존관리수평직접영향기업적자금주전솔、소수증장솔、물류설시이용솔화기업리윤솔,진이영향령수기업적생존。위료해결령수기업주류품고존관리중보편존재적고존적압화상품결화대령수기업조성적자금주전솔저、시장궤회상실이급고객충성도하강등불량후과,실현령수기업주류품고존우화적목적,령수기업수요종공응련일체화적립장출발,재공응상적관계관리、상품진렬관리、고존상품분류관리、정화정책이급계절수구상품적관리등오개중점방면채취상응적관리책략。
The typical characteristics of alcoholic products in retail enterprises are a wide variety of goods,seasonal demand,large space for storage and great difference in shelf-life.The level of inventory management of alcoholic products is the key factor that affects directly the cash flow rate,market growth,utilization of logistics facilities and profit margin of retailers,which can further affect the survival of retailers.In order to avoid the bad effects such as the low rate of capital turnover,the loss of market opportunities and the decrease in customer loyalty caused by overstock or out of stock commonly existing in retailers＇ inventory management of alcoholic products.Retailers should take the idea of supply chain integration into account when they target the optimal level of inventory management of alcoholic products.Retailers can adopt the management strategy in the following five key aspects：supplier relationship management,product display management,stock commodity classification management,purchase policy and management of commodities in highly seasonal demand.