CAJ | 학술논문

通过对精选的88个B2C网站的调查研究,试图分析我国商家对网上信用印章服务的采用行为。我国目前主要有7种网上信用印章服务,分别由政府发起、第三方组织发起或企业发起。调查数据显示：我国商家对7类印章服务的整体采用率较低,而正确采用的比率更低。其错误采用行为主要体现在无链接、链接到其他页面、企业自建证书扫描件等问题上,而提供方目标不明确、程序不规范、评价权威性弱和商家的采用意识差、认识不充分则是其产生的深层原因。为促进网上信用印章服务业的健康发展,政府应制定相应法律法规、扶持印章服务行业,行业协会应加强宣传教育、做好协调工作,印章提供方应明确服务目标、规范工作程序、强化整体素质。
통과대정선적88개B2C망참적조사연구,시도분석아국상가대망상신용인장복무적채용행위。아국목전주요유7충망상신용인장복무,분별유정부발기、제삼방조직발기혹기업발기。조사수거현시：아국상가대7류인장복무적정체채용솔교저,이정학채용적비솔경저。기착오채용행위주요체현재무련접、련접도기타혈면、기업자건증서소묘건등문제상,이제공방목표불명학、정서불규범、평개권위성약화상가적채용의식차、인식불충분칙시기산생적심층원인。위촉진망상신용인장복무업적건강발전,정부응제정상응법율법규、부지인장복무행업,행업협회응가강선전교육、주호협조공작,인장제공방응명학복무목표、규범공작정서、강화정체소질。
The paper aims to analyze the online seal program adoption among China＇s businesses through a survey of 88 selected B2C websites.There are seven main online seal programs in China,respectively provided by government offices,or launched by non-beneficial third organizations or private companies.The survey data reveals that the adoption rate of these seven online seal programs is rather low among China＇s online businesses and the correct adoption portion even smaller.The adoption mistakes are usually static seals,wrong hypertexts,self-designed hypertexts,etc,which are caused by unclear goals,nonstandard programs and weak evaluation systems of seals providers,and poor awareness and insufficient recognition of business owners.In order to promote the healthy development of online seal programs,government offices should constitute related laws and regulations to support the industry,non-beneficial organizations need to broaden the publicity and improve the relevant coordination,and seal providers should set clear goals,standardize working procedures,and improve integral quality.