CAJ | 학술논문

本文采用CATI系统对北京、上海、广州三个城市居民有关甲型H1N1信息的媒介信任情况调查发现：一是我国媒介公信力在重大公共卫生事件中呈现一种＂双峰＂现象——要么信任官方媒体,要么什么都不信,我国城市居民对官方渠道的怀疑和信任已经构成一定的对等规模。而对于非官方渠道的信任比例很低。二是官方渠道的相对公信力在地域上存在差异,并有明显的人口特征差异。三是大众对传播信息源的了解程度直接影响官方媒介公信力。
본문채용CATI계통대북경、상해、엄주삼개성시거민유관갑형H1N1신식적매개신임정황조사발현：일시아국매개공신력재중대공공위생사건중정현일충＂쌍봉＂현상——요요신임관방매체,요요십요도불신,아국성시거민대관방거도적부의화신임이경구성일정적대등규모。이대우비관방거도적신임비례흔저。이시관방거도적상대공신력재지역상존재차이,병유명현적인구특정차이。삼시대음대전파신식원적료해정도직접영향관방매개공신력。
This paper investigates,with CATI system,the urban residents＇ confidence in media information about A H1N1 in Beijing,Shanghai and Guangzhou.Three findings are obtained as follows：firstly,on media credibility in major public health events,dual opposition is salient---residents trust either official media or nothing.The opposition between belief and disbelief has been formed into a comparatively equivalent scale.On the other hand,the rate of public trust for non-official media is extremely low.Secondly,the relative credibility of official channel differs in region and among distinctively different groups of people.Thirdly,the degree of acquaintance with the source of information directly affects the credibility of official media.