CAJ | 학술논문

文章首先讨论了研究背景,认为成本、宏观货币政策、出口导向政策、汇率波动以及外部需求变化等是企业出口的主要影响因素。然后阐述了本研究的调查方法和内容,组织了30名学生对152家出口企业进行问卷调查以及20位企业经理进行访谈调查,从台州企业国际化经营基本状况,外部环境变化对企业国际化经营的影响,企业内部要素状况,企业的未来发展趋势及计划等几个方面进行分析。最后,得出结论,台州企业在国际化进程中还处在初级阶段,在危机中应立足转型升级,蓄势崛起,政府和行业协会的帮扶作用有待提高。
문장수선토론료연구배경,인위성본、굉관화폐정책、출구도향정책、회솔파동이급외부수구변화등시기업출구적주요영향인소。연후천술료본연구적조사방법화내용,조직료30명학생대152가출구기업진행문권조사이급20위기업경리진행방담조사,종태주기업국제화경영기본상황,외부배경변화대기업국제화경영적영향,기업내부요소상황,기업적미래발전추세급계화등궤개방면진행분석。최후,득출결론,태주기업재국제화진정중환처재초급계단,재위궤중응립족전형승급,축세굴기,정부화행업협회적방부작용유대제고。
The article first discusses the research background,and believe that costs,macro-monetary policy,export-oriented policies,exchange rate fluctuations and changes in external demand,etc.are the main factors to exports.Then describes the method and contents of survey for the research.The author has organized 30 students to conduct a questionnaire survey on 152 export enterprises and conduct a interview survey on 20 managers.Then analyses several aspects such as the international business basic situation of the Taizhou enterprise,the impact of the international business by changes in the external environment,the situation of the internal elements of enterprises,future trends and development plans of enterprises.Finally,the paper argues that the process of internationalization of Taizhou enterprises is still in the initial stage,the transformation and upgrading should be based and ready to rise in the crisis,government and industry associations should be enhance the role of the help and support.