CAJ | 학술논문

近些年,山东省会展业获得了快速发展,但是同一线会展城市相比,还存在许多不足之处,尤其是在会展合作方面存在很多的问题。文章从博弈论的视角深入分析了山东省会展业合作机制存在的不足,在此基础上探讨了该区域会展整合的新路径,要对相关会展项目进行整合,逐渐培育品牌展会;加强区域内的深度沟通,建立畅通的信息传递机制;建立健全法律法规,以制止展览会雷同和撞车,完善会展市场秩序。
근사년,산동성회전업획득료쾌속발전,단시동일선회전성시상비,환존재허다불족지처,우기시재회전합작방면존재흔다적문제。문장종박혁론적시각심입분석료산동성회전업합작궤제존재적불족,재차기출상탐토료해구역회전정합적신로경,요대상관회전항목진행정합,축점배육품패전회;가강구역내적심도구통,건립창통적신식전체궤제;건립건전법율법규,이제지전람회뢰동화당차,완선회전시장질서。
In recent years,exhibition industry in Shandong Province has developed rapidly,but compared with the developed exhibition cities there are some deficiencies,especially in exhibition cooperation.From the perspective of game theory,this paper analyzes deficiencies of the cooperation mechanism of exhibition industry in Shandong province.The paper further discusses the new methods of integrating regional exhibitions such as exhibition projects and brand exhibitions;promoting the regional communication and establishing smooth information transmission mechanism;perfecting the rules and regulations to prevent similar exhibitions and ensure a sound market order.