桂海论丛
桂海論叢
계해론총
Guihai Tribune
2010年
4期
108~112
,共null页
广西北部湾经济区 政府营销 区域经济
廣西北部灣經濟區 政府營銷 區域經濟
엄서북부만경제구 정부영소 구역경제
Guangxi Beibu Gulf Economic Zone; government marketing; regional economy
开展政府营销对于弥补市场失灵、促进区域经济发展具有现实意义,符合国际惯例。广西北部湾经济区各市都开展过一些政府营销工作,并取得一定成效,但是也存在一些问题。广西北部湾经济区要做好政府营销工作,必须加强学习政府营销知识、树立政府营销观念、培养政府营销人才、整合政府营销资源、借鉴发达地区的成功经验、创新政府营销方法、练好内功、突出政府营销重点等。
開展政府營銷對于瀰補市場失靈、促進區域經濟髮展具有現實意義,符閤國際慣例。廣西北部灣經濟區各市都開展過一些政府營銷工作,併取得一定成效,但是也存在一些問題。廣西北部灣經濟區要做好政府營銷工作,必鬚加彊學習政府營銷知識、樹立政府營銷觀唸、培養政府營銷人纔、整閤政府營銷資源、藉鑒髮達地區的成功經驗、創新政府營銷方法、練好內功、突齣政府營銷重點等。
개전정부영소대우미보시장실령、촉진구역경제발전구유현실의의,부합국제관례。엄서북부만경제구각시도개전과일사정부영소공작,병취득일정성효,단시야존재일사문제。엄서북부만경제구요주호정부영소공작,필수가강학습정부영소지식、수립정부영소관념、배양정부영소인재、정합정부영소자원、차감발체지구적성공경험、창신정부영소방법、련호내공、돌출정부영소중점등。
As a kind of international practice,government marketing is of practical significance to the reparation of market＇s out of order and the promotion of regional economy.Governments of those cities in Guangxi Beibu Gulf Economic Zone have already made some efforts in marketing and have obtained certain achievements,but still they are facing some problems.Therefore,to improve the government＇s marketing in these areas,relevant measures should be taken： the governments here should first strengthen their sense of government marketing,cultivate professional marketing talents and integrate marketing resources;second,learn from the experience of developed regions to improve their way of marketing;third,scientifically find out the key projects and attach most of their efforts upon.
