CAJ | 학술논문

在产业组织理论与实践中，关于单边转售与双边平台商业模式的选择问题尚未得到充分研究。对这两种商业模式进行比较分析，表明企业定价权是非常重要但被忽视的影响因素。进一步的分析表明两种模式选择的定价权条件是：当中介型企业对平台服务的定价权足够大，超过对产品相对销售定价权和对投入物相对采购定价权的累积效应时，双边平台模式优于单边转售模式；这也在零售业和房地产经纪业的实践中得到了证实。
재산업조직이론여실천중，관우단변전수여쌍변평태상업모식적선택문제상미득도충분연구。대저량충상업모식진행비교분석，표명기업정개권시비상중요단피홀시적영향인소。진일보적분석표명량충모식선택적정개권조건시：당중개형기업대평태복무적정개권족구대，초과대산품상대소수정개권화대투입물상대채구정개권적루적효응시，쌍변평태모식우우단변전수모식；저야재령수업화방지산경기업적실천중득도료증실。
In the practice and theory of industrial organization, the problem of choice between two-sided platform mode and one-sided resale model faced by some intermediaries with the character of two-sided markets is not studied sufficiently. Through comparison, this paper draws a conclusion that the pricing power of market intermediation has greatly influenced the choice of business modes and provides the conditions for selection of business modes. The two-sided platform mode yields higher profits than the one-sided resale mode when the effect Of platform service pricing power exceeds the product of the effect of relative pricing power of selling and buying, which is proven in retail industry and real estate broker industry.