CAJ | 학술논문

生态旅游商品是生态旅游的重要组成部分,它对促进生态旅游产业的发展有着重要作用。文章通过分析鄱阳湖生态旅游商品开发现状及开发优势条件,认为鄱阳湖生态旅游商品开发类型应包含纪念品系列、区域文化生态旅游商品系列、土特产品系列和深度开发生态旅游商品系列,提出了明确发展目标、实施品牌战略、加大生态旅游商品设计开发力度、营造良好旅游购物环境、搞好生态旅游商品的宣传促销工作以及加快管理体制改革步伐的开发对策。
생태여유상품시생태여유적중요조성부분,타대촉진생태여유산업적발전유착중요작용。문장통과분석파양호생태여유상품개발현상급개발우세조건,인위파양호생태여유상품개발류형응포함기념품계렬、구역문화생태여유상품계렬、토특산품계렬화심도개발생태여유상품계렬,제출료명학발전목표、실시품패전략、가대생태여유상품설계개발력도、영조량호여유구물배경、고호생태여유상품적선전촉소공작이급가쾌관리체제개혁보벌적개발대책。
Eco-tourism commodities are an important part of eco-tourism, and it plays an important role to promote the development of eco-tourism industry.By analyzing the development status of eco-tourism commodity and the favorable conditions of eco-tourism development in Poyang Lake area, we consider that the types of the eco-tourism commodities should include the souvenir series, the regional cultural eco-tourism commodity series, the local commodity series, the eco-tourism commodity series of in-depth development, and put forward the development countermeasures, which include making a clear development goals, the implementation of brand strategy, increasing eco-tourism commodity design, creating a good tourist shopping environment, improving eco-tourism commodity promotion and advertisement, and accelerating the pace of management system reform.