CAJ | 학술논문

我国的农村消费与B2C电子商务之间存在双向选择关系,由于客观条件的制约,目前B2C电子商务进入农村市场面临着信息流与实物流难题。在解决两大难题之基础上,通过构建一条以电子商务平台企业为核心,整合中国电信、中国邮政等多方资源的新型供应链,以＂淘宝＂为假设实施主体,对该供应链的实际应用展开论述,旨在为B2C商务在当前环境下开辟我国农村市场提供新思路,为改善农村居民消费、拉动内需探索新途径。
아국적농촌소비여B2C전자상무지간존재쌍향선택관계,유우객관조건적제약,목전B2C전자상무진입농촌시장면림착신식류여실물류난제。재해결량대난제지기출상,통과구건일조이전자상무평태기업위핵심,정합중국전신、중국유정등다방자원적신형공응련,이＂도보＂위가설실시주체,대해공응련적실제응용전개논술,지재위B2C상무재당전배경하개벽아국농촌시장제공신사로,위개선농촌거민소비、랍동내수탐색신도경。
There proved to be a two-way selection relationship between rural consumption and B2C commerce in China.However,because of some restraining factors,B2C runs into the information and logistics problems when it attempts to enter into the underdeveloped huge market.On the basis of solving the two problems creatively,this paper establishes a new supply chain composed of e-commerce enterprises,China Post,China Telecom and other corporations,in order to provide adoptable suggestions for the building of new socialist countryside as well as the development of e-commerce in China.For better understanding,Taobao is assumed to execute this new model.