CAJ | 학술논문

采用一个简单的重复博弈模型分析了网上拍卖市场中卖方声誉的价值,并利用从淘宝和eBay网站收集的邮票类物品的竞价数据,实证检验了卖方信用度对拍卖物品成交概率和成交价格的影响。研究结果表明,卖方在网上拍卖市场建立良好的声誉是富有价值的,并且其价值将主要体现在显著增加了物品的成交概率上。相对而言,卖方信用度对物品成交价格的影响不显著。
채용일개간단적중복박혁모형분석료망상박매시장중매방성예적개치,병이용종도보화eBay망참수집적유표류물품적경개수거,실증검험료매방신용도대박매물품성교개솔화성교개격적영향。연구결과표명,매방재망상박매시장건립량호적성예시부유개치적,병차기개치장주요체현재현저증가료물품적성교개솔상。상대이언,매방신용도대물품성교개격적영향불현저。
In this paper,we establish a simple repetition game model to study the value of seller＇s reputation in online auction. Using the stamp data colleted from Taobao and eBay,the article also empirically investigates the impact of seller＇s feedback score on the product＇s transaction probability and final price,respectively. The results suggest that it is worthwhile building a good reputation in online auction for a seller because of the significant increase of the item＇s transaction probability. However,the feedback score has little effect on the final transaction price of the product.