CAJ | 학술논문

人格权本身没有财产内容,但随着经济的发展,出现了越来越多对人格要素的外化和物化形式加以商业化利用而获取利益的情形,该利益即人格标识商品化权。人格标识商品化权的客体是人格标识,而人格标识是那些能够通过文字、图像等媒介反映从而为外界所识别的人格要素符号,也就是说人格标识是人格要素的外在表现形式而非人格要素本身,因而可以成为财产权的客体而用于商业用途,从而形成商品化权。人格标识商品化权中的利益并非人格权所固有的,而是人格权所派生（衍生）出的,人格标识商品化权本质上属于无形财产权范畴。我国应大胆借鉴将人格利益和人格利益派生的财产利益二元并列的立法模式,摒弃将人格权派生利益作为人格权的内容加以保护的做法。
인격권본신몰유재산내용,단수착경제적발전,출현료월래월다대인격요소적외화화물화형식가이상업화이용이획취이익적정형,해이익즉인격표식상품화권。인격표식상품화권적객체시인격표식,이인격표식시나사능구통과문자、도상등매개반영종이위외계소식별적인격요소부호,야취시설인격표식시인격요소적외재표현형식이비인격요소본신,인이가이성위재산권적객체이용우상업용도,종이형성상품화권。인격표식상품화권중적이익병비인격권소고유적,이시인격권소파생（연생）출적,인격표식상품화권본질상속우무형재산권범주。아국응대담차감장인격이익화인격이익파생적재산이익이원병렬적입법모식,병기장인격권파생이익작위인격권적내용가이보호적주법。
The personality right itself does not have property content,but along with the economic development,externalized and materialized forms of personality elements are increasingly used commercially to gain benefit,which is namely merchandising right of personality mark..The object of merchandising right of personality mark is personality mark,which are personality elements and symbols reflected by medias as words and images so as to be identified by the outside world.That is,the personality mark is the external form of personality element but not itself so that it can be the object of property right to be used in merchandise.The benefit in merchandising right of personality mark is not inherent in personality right but derived from it.The merchandising right of personality mark essentially belongs to the category of intangible property right.Our country should use the legislation pattern boldly which juxtaposes the personality profit and the property profit derived from personality profit and abandon the method protecting the derived profit of the personality right as the its content.