CAJ | 학술논문

产品延伸服务是以顾客价值主张为核心的产品配套服务。在企业竞争战略中，与产业链上游的技术研发相比，产业链下游的产品延伸服务具有同等重要的作用。文章给出了产品延伸服务业务的提供机制。通过分析产品延伸服务和顾客的特点，发掘顾客消费活动中所需要的产品延伸服务业务，并进行价值评估与市场需求偏好分析，然后采取有效的服务形式积极引导和帮助顾客选择服务业务，最终实现双赢的目的。
산품연신복무시이고객개치주장위핵심적산품배투복무。재기업경쟁전략중，여산업련상유적기술연발상비，산업련하유적산품연신복무구유동등중요적작용。문장급출료산품연신복무업무적제공궤제。통과분석산품연신복무화고객적특점，발굴고객소비활동중소수요적산품연신복무업무，병진행개치평고여시장수구편호분석，연후채취유효적복무형식적겁인도화방조고객선택복무업무，최종실현쌍영적목적。
Product supplementary services （PSS） are affiliated to product in the direction of Customer Value Proposition. In contrast with the R＆D in the upper section of the industrial chain, PSS in the lower section of the industrial chain are the same important to the firm in the competitive strategy. This paper puts forward a provision mechanism of PSS. Under analyzing these characteristics of PSS and customer, all services enjoyed possibly by customer are excavated from the customer active cycle. Then these services are screened by the mean of value evalua- tion and market requirement analysis. These selected PPS are provided with a feasible and practicable way for customer＇ s benefits, in which the win-win result is arrived between the customer and the firm.