CAJ | 학술논문

在双边道德风险模型下，研究了供应链中联合产品促销的报酬契约设计。无道德风险条件下，供应商及销售商双方努力水平总是高于存在道德风险条件下双方的努力水平。同时，在道德风险条件下的报酬契约设计中，以供应商给予销售商的产品批发价格来实现双方收益的转移，根据可以观测的产品最终市场需求，从供应商视角出发。构造了双边道德风险下最优的报酬契约，契约中，双方最优的边际利润分配之比为各自的努力效率之比。
재쌍변도덕풍험모형하，연구료공응련중연합산품촉소적보수계약설계。무도덕풍험조건하，공응상급소수상쌍방노력수평총시고우존재도덕풍험조건하쌍방적노력수평。동시，재도덕풍험조건하적보수계약설계중，이공응상급여소수상적산품비발개격래실현쌍방수익적전이，근거가이관측적산품최종시장수구，종공응상시각출발。구조료쌍변도덕풍험하최우적보수계약，계약중，쌍방최우적변제리윤분배지비위각자적노력효솔지비。
Within the framework of double moral hazard, the design of compensate contract of coordinative sale promotion in supply chain has been studied. When there is no moral hazard, Supplier and retailer＇s effort always more than there is moral hazard. Simultaneity when designing the compensate contract, through a wholesale price, the contract realize transfer of some product revenue between the supplier and retailer. According to ultimate market demand of product what we can see, we constructed optimal compensate contract within double moral hazard form the supplier. In this contract, the optimal rate of both sides magrginal profit is the rate of each effort efficiency.