CAJ | 학술논문

通过对大学生消费文化状况的分析研究,发现大学生的消费文化在消费结构上具有多样性、合理性等特点;在消费行为上具有一定的节制性和计划性;在消费价值观上以理性为主。这说明大学生的消费文化基本是积极和健康的,但同时也存在着一些不良的倾向如消费价值观上的消费主义倾向、消费行为上的盲目性及消费结构上的不协调性。
통과대대학생소비문화상황적분석연구,발현대학생적소비문화재소비결구상구유다양성、합이성등특점;재소비행위상구유일정적절제성화계화성;재소비개치관상이이성위주。저설명대학생적소비문화기본시적겁화건강적,단동시야존재착일사불량적경향여소비개치관상적소비주의경향、소비행위상적맹목성급소비결구상적불협조성。
Through an analysis of the status quo of the consumer culture of college students,the co-authors of the present paper find that their consumer culture demonstrates multiplicity,rationality,and other characteristics as far as consumption pattern is concerned;a certain moderation of planning in their consumer behavior;and a sort of rationality in their consumption values.This indicates that college student＇s consumer culture is basically positive and healthy,but,at the same time,there are still some undesirable tendencies,for example the tendency towards consumerism in their consumption values,the blindness in their consumer behavior,and the incompatibility in their consumption pattern.Educational strategies have been discussed to deal with these undesirable tendencies.