CAJ | 학술논문

随着全球电子商务的蓬勃发展,商务模式作为描述企业如何创造价值的概念逐渐成为一个热门研究领域,然而关于电子商务模式的定义这一基本问题却众说纷纭,难以形成统一的电子商务模式理论框架。对CNKI中文期刊全文数据库中篇名或摘要包含＂电子商务模式＂的文献的商务模式定义进行内容分析,结果表明常见电子商务模式定义的特征反映了商务模式创造价值的本质,国内关于电子商务模式的定义主要偏向于运作维度,更多地体现技术实现的观点,忽视对经济、战略和运作三个维度的综合考虑。但趋势分析显示,关注战略维度的这一类定义所占比例随时间推移而不断上升,尤其是近几年上升趋势明显,而关注运作维度的这一类定义所占比例出现了逐步下降的趋势,表明从战略角度关注客户/价值将是未来电子商务模式定义理论的发展趋势。
수착전구전자상무적봉발발전,상무모식작위묘술기업여하창조개치적개념축점성위일개열문연구영역,연이관우전자상무모식적정의저일기본문제각음설분운,난이형성통일적전자상무모식이론광가。대CNKI중문기간전문수거고중편명혹적요포함＂전자상무모식＂적문헌적상무모식정의진행내용분석,결과표명상견전자상무모식정의적특정반영료상무모식창조개치적본질,국내관우전자상무모식적정의주요편향우운작유도,경다지체현기술실현적관점,홀시대경제、전략화운작삼개유도적종합고필。단추세분석현시,관주전략유도적저일류정의소점비례수시간추이이불단상승,우기시근궤년상승추세명현,이관주운작유도적저일류정의소점비례출현료축보하강적추세,표명종전략각도관주객호/개치장시미래전자상무모식정의이론적발전추세。
As a concept which describes the value-creation process of enterprises,e-business model becomes a hot topic among researchers with the development of world-wide e-business. However,researchers have developed various theoretical viewpoints,which makes it difficult to build a unified framework of e-business model. By carrying out content analysis of articles with the term ″e-business model″ in their title or abstract in the CNKI Chinese journal database,we find that the most popular definition reflects the value-creation nature of business model,and that domestic definitions about e-business model favor operation and technical implementation over a global three-dimensional model definition from economic,strategic and operational perspectives. However,trend analysis shows that the proportion of strategy-oriented definitions is going up,especially in recent years,whereas that of operation-oriented definitions is declining. This is an indication that a strategic client/value-oriented perspective will be the trend in future e-business model definitions.