哈尔滨商业大学学报：社会科学版
哈爾濱商業大學學報：社會科學版
합이빈상업대학학보：사회과학판
Journal of Harbin University of Commerce:Social Science Edition
2010年
5期
34~37
,共null页
超市 自有品牌 顾客 消费行为 途径
超市 自有品牌 顧客 消費行為 途徑
초시 자유품패 고객 소비행위 도경
supermarket; private brand; customers; consumer behavior; way
超级市场的自有品牌迅猛发展,通过对超市顾客的消费行为尤其是自有品牌购买行为进行研究后,发现随机购买者和犹豫的购买者这两类顾客中,女性是最有可能购买自有品牌的群体。同时也可通过适销对路的产品、有吸引力的价格、多渠道分销系统和新颖等促销方式来吸引更多的顾客购买自有品牌。
超級市場的自有品牌迅猛髮展,通過對超市顧客的消費行為尤其是自有品牌購買行為進行研究後,髮現隨機購買者和猶豫的購買者這兩類顧客中,女性是最有可能購買自有品牌的群體。同時也可通過適銷對路的產品、有吸引力的價格、多渠道分銷繫統和新穎等促銷方式來吸引更多的顧客購買自有品牌。
초급시장적자유품패신맹발전,통과대초시고객적소비행위우기시자유품패구매행위진행연구후,발현수궤구매자화유예적구매자저량류고객중,녀성시최유가능구매자유품패적군체。동시야가통과괄소대로적산품、유흡인력적개격、다거도분소계통화신영등촉소방식래흡인경다적고객구매자유품패。
The rapid development of the supermarket＇s private brand of supermarket customers consumer behavior,especially its private brand buying behavior has been studied and found that random buyers and buyers of hesitation these two types of customers,as well as women are most likely to buy private brand groups,same time,through marketable products,attractive price,multi-channel distribution systems and innovative marketing approach to attract customers to buy their private brands.
