CAJ | 학술논문

文章通过构建B2B市场的Hotelling平台竞争模型，比较分析了平台用户接入方式的变化对竞争性平台策略的影响。研究结果表明，多平台接入改变了平台双边用户规模和收费结构，但并不必然增加或降低竞争性平台的收费水平和平台利润。当服务水平较低或交叉网络外部性较强时，多平台接入将导致多方持有用户收费水平的提高和平台利润水平的增加。
문장통과구건B2B시장적Hotelling평태경쟁모형，비교분석료평태용호접입방식적변화대경쟁성평태책략적영향。연구결과표명，다평태접입개변료평태쌍변용호규모화수비결구，단병불필연증가혹강저경쟁성평태적수비수평화평태리윤。당복무수평교저혹교차망락외부성교강시，다평태접입장도치다방지유용호수비수평적제고화평태리윤수평적증가。
By constructing Hotelling platform competition model for B2B market, the paper analyzes the effect of the change of platform user access on competitive platform strategies. The results show that multi-homing has changed bilateral user sizes, price structure and profit level of competitive platforms, but does not necessarily increase or decrease charging fees and platform profits. When service level is lower or cross-network externali ty is higher, multi-homing will lead to the increase of charging fees to users and platform profits.