CAJ | 학술논문

大连本地不断涌现出一些知名品牌,但总体数量少,影响力有限。从语言学角度出发,我们对所收集到的大连本地近300个产品的中英文品牌名称进行分析,发现其品牌名称遵循了汉英各自的语言特点,形成了自身的规律,但也存在一些问题如：字词生僻、品名异化现象较多、以熟悉度受限制的人名地名命名、大量拼音替代英文名称等,建议在今后的本地品牌命名中加以改进。
대련본지불단용현출일사지명품패,단총체수량소,영향력유한。종어언학각도출발,아문대소수집도적대련본지근300개산품적중영문품패명칭진행분석,발현기품패명칭준순료한영각자적어언특점,형성료자신적규률,단야존재일사문제여：자사생벽、품명이화현상교다、이숙실도수한제적인명지명명명、대량병음체대영문명칭등,건의재금후적본지품패명명중가이개진。
Many famous brand names appear in Dalian these years,but as a whole the amount is small,and the influence of these brand names is limited.The paper analyzes the main rules and existing problems of brand naming in Dalian＇s 300 products in the perspective of linguistics.The findings suggest that Dalian local brandnames follow the linguistic features and at the same time evolve their own characteristics,but problems also exist such as strange words and phrases used in brand names,over-foreignized brand naming,less well known people＇s name as brand name,less well known place name as brand name,using Pinyin as English brand names,etc.Relevant advices are put forward so as to contribute to the later brand naming in Dalian.