CAJ | 학술논문

现有理论表明零售业态是零售企业获得竞争优势的主要手段之一，但缺乏大样本的实证检验。文章以国内零售业64家上市公司1995—2008年的年报数据为样本，利用Wilcoxon秩和检验、Panel分析和T检验分析了国内零售企业引入新零售业态以及单业态与多业态经营模式对企业绩效的影响。结果表明引入新零售业态三年内对企业绩效有负向影响，单业态经营模式优于多业态经营模式。
현유이론표명령수업태시령수기업획득경쟁우세적주요수단지일，단결핍대양본적실증검험。문장이국내령수업64가상시공사1995—2008년적년보수거위양본，이용Wilcoxon질화검험、Panel분석화T검험분석료국내령수기업인입신령수업태이급단업태여다업태경영모식대기업적효적영향。결과표명인입신령수업태삼년내대기업적효유부향영향，단업태경영모식우우다업태경영모식。
Existing literature indicates that retail format is one of tactics to gain competition advantages for retail corporations. But it＇s not verified with large samples. This paper adopts Wilcoxon test, Panel analysis and T test to investigate the effects of introducing new retail formats and different retail format modes on business performance based on the data of 64 listed retail companies in China during 1995 -2008. Results indicate that introducing new retail formats has negative influences on performance within three years and single retail format mode is better than multi-retail format mode.