CAJ | 학술논문

基于260家农户的调研数据，从生产成本、交易费用和市场需求几个方面分析了农户蔬菜产业链模式选择的影响因素。利用多元Logit模型回归分析了各因素的影响作用。结果表明，市场定位是影响区域农户选择蔬菜产业链模式的主导因素。为此蔬菜产业发展的基本政策目标应是实现区域稀缺资源的高效利用：发展有利于拓展利润空间的专业市场和有利于农民增收的产业链模式；发挥不同产业链模式间的互补作用，支持更多的投资者为提升蔬菜产业链价值寻求市场契机。
기우260가농호적조연수거，종생산성본、교역비용화시장수구궤개방면분석료농호소채산업련모식선택적영향인소。이용다원Logit모형회귀분석료각인소적영향작용。결과표명，시장정위시영향구역농호선택소채산업련모식적주도인소。위차소채산업발전적기본정책목표응시실현구역희결자원적고효이용：발전유리우탁전리윤공간적전업시장화유리우농민증수적산업련모식；발휘불동산업련모식간적호보작용，지지경다적투자자위제승소채산업련개치심구시장계궤。
Based on the survey data of 432 farmer households, this paper analyzed the influencing factors of farmers＂ choice of vegetable industrial chain model from the aspects of production costs, transaction costs and market demand. And it also analyzed factors＂ corresponding impact by using the Logit model. Results showed that the market positioning was the dominant factor influencing farmers＂ choice of vegetable industry chain model, for which the basic policy goal of the vegetable industrial development should be to achieve the efficient use of region＇s scarce resources, develop the special market with high-profit space and the industrial chain model in favor of farmer incomes increase and exert the complementary role among different industrial chain models, and support more investors to seek market opportunities to enhance the value of vegetable industrial chain.