CAJ | 학술논문

文章在相关理论文献分析的基础上，构建了一个发展中国家企业品牌国际化路径分析模型，并藉此模型对韩国企业品牌国际化准备阶段、进入阶段、成功阶段和飞跃阶段的发展路径进行了分析。最后，文章得出了三点结论，即在品牌国际化进程中要强调文化的作用，要大力开发自主技术，要努力维护和打造自主品牌。
문장재상관이론문헌분석적기출상，구건료일개발전중국가기업품패국제화로경분석모형，병자차모형대한국기업품패국제화준비계단、진입계단、성공계단화비약계단적발전로경진행료분석。최후，문장득출료삼점결론，즉재품패국제화진정중요강조문화적작용，요대력개발자주기술，요노력유호화타조자주품패。
Based on the theoretical analysis of related documents, this paper arranges a path analysis model on the international branding of developing countries. Having the aid of this model, this paper introduces and analyzes the international branding path of Korean corporations, which has four stages, pre-international stage, carrying capacity stage, international branding and market succes- sion stage, and beyond stage. Finally, this paper emphasizes the importance of culture, independent technology, and independent brand in international branding.