CAJ | 학술논문

研究大学生群体对中国电视体育节目的需求和动机的研究,映射出当前中国电视体育节目的现状,为其发展提供一些参考依据和借鉴价值,表明我国体育节目必须尽快制定合理的适应日益＂全球化＂生存环境的发展战略;该研究对了解大学生在体育知识的掌握、进取精神的培养,促进终身体育意识的养成上都具有积极的意义。
연구대학생군체대중국전시체육절목적수구화동궤적연구,영사출당전중국전시체육절목적현상,위기발전제공일사삼고의거화차감개치,표명아국체육절목필수진쾌제정합리적괄응일익＂전구화＂생존배경적발전전략;해연구대료해대학생재체육지식적장악、진취정신적배양,촉진종신체육의식적양성상도구유적겁적의의。
The research on students＇ needs and motivation of Chinese TV sports programs reflects the current situation of the Chinese TV sports programs,and thus can supply valuable references for its development.The paper argues to work out feasible developing strategies for the TV sports programs so that they can be adjusted to the living environment under globalization.Meanwhile,the research works effectively on learning students＇ knowledge mastering,initiative cultivation,and the development of lifetime sport sense.