CAJ | 학술논문

对＂持续竞争优势＂来源的认识是各个流派分歧与争议的焦点,而且即使在具有代表性的产业组织理论和资源基础理论领域,学者之间的意见差异也较大。为了解释分歧和争议存在的原因,首先对持续竞争优势的内涵进行了分析,接下来对现实中企业竞争优势维持的实际情况进行了研究,然后对各流派关于持续竞争优势来源的解释,以及解释中存在的各种问题进行了剖析。最后认为,企业持续拥有竞争优势其实是一种超越现实的静态均衡形式,这种静态均衡在现实中是难以存在的。如果一个研究命题的客观存在性都值得怀疑,那么不同理论流派对它的解释始终存在分歧和争议就会是一种必然。
대＂지속경쟁우세＂래원적인식시각개류파분기여쟁의적초점,이차즉사재구유대표성적산업조직이론화자원기출이론영역,학자지간적의견차이야교대。위료해석분기화쟁의존재적원인,수선대지속경쟁우세적내함진행료분석,접하래대현실중기업경쟁우세유지적실제정황진행료연구,연후대각류파관우지속경쟁우세래원적해석,이급해석중존재적각충문제진행료부석。최후인위,기업지속옹유경쟁우세기실시일충초월현실적정태균형형식,저충정태균형재현실중시난이존재적。여과일개연구명제적객관존재성도치득부의,나요불동이론류파대타적해석시종존재분기화쟁의취회시일충필연。
Every school of business strategy theory have their explanations of sustainable competitive advantage,but we find that it is worth reflecting on the objective existence and value of this research after analyzing businesses＇real condition and relative theories.We think the study emphases of strategy management and a reasonable objective of strategy practice is that,how to acquire or recover competitive advantage for businesses which have no or lost competitive advantage,and how to keep it as long as possible（not sustainable holding）.