CAJ | 학술논문

通过对中国足球宏观环境中经济、人口、社会文化三个因素的剖析,结合中国职业足球俱乐部的经营现状,发现中国足球俱乐部面临经营资金不足、赢利模式单一,俱乐部产权、组织结构不明晰,高水平经营管理缺失,俱乐部品牌经营观念淡薄等现实问题。在此基础上提出中国足球俱乐部应在经营上拓宽筹资渠道、完善赢利模式,引进培养高级经营管理人才,树立品牌意识、塑造品牌内涵,成为真正符合国际足球运动发展趋势的独立企业。
통과대중국족구굉관배경중경제、인구、사회문화삼개인소적부석,결합중국직업족구구악부적경영현상,발현중국족구구악부면림경영자금불족、영리모식단일,구악부산권、조직결구불명석,고수평경영관리결실,구악부품패경영관념담박등현실문제。재차기출상제출중국족구구악부응재경영상탁관주자거도、완선영리모식,인진배양고급경영관리인재,수립품패의식、소조품패내함,성위진정부합국제족구운동발전추세적독립기업。
By analyzing the macroeconomic environment in the Chinese Football economic,demographic,social and cultural analysis of three factors,and combined with the Current Situation of Chinese professional football clubs,football clubs in China are facing the shortage of operating funds,single profit model,unclear of club ownership and organizational structure,lack of high-level management and weak club brand management concept.On this basis,it proposed that the football club should broaden the financing channels in management,improve the profit model,introduce and train senior management personnel,establish brand awareness,build brand connotation,and become the real independent enterprises in line with international trend.