CAJ | 학술논문

上市零售企业的绩效评价是企业经营者、投资人及其他利益相关人极为关心的问题。本文运用管理熵评价理论对上市零售公司的经营绩效进行分析,克服了以往研究的机械、线性加权的缺陷,从而较为客观反映企业的经营状况。
상시령수기업적적효평개시기업경영자、투자인급기타이익상관인겁위관심적문제。본문운용관리적평개이론대상시령수공사적경영적효진행분석,극복료이왕연구적궤계、선성가권적결함,종이교위객관반영기업적경영상황。
Performance evaluation of the retail market is a problem that enterprise business operators,investors and stakeholders are extremely concerned about.The paper uses the management theory of entropy to study the listed retail company＇s operating performance.The analysis overcomes the mechanical,linear weighted defects in the past,so it can reflect the business operation objectively.