经济经纬
經濟經緯
경제경위
Economic Survey
2010年
6期
72~75
,共null页
炫耀性消费 文化价值观 儒家 道家 佛家
炫耀性消費 文化價值觀 儒傢 道傢 彿傢
현요성소비 문화개치관 유가 도가 불가
conspicuous consumption; cultural value; Confucianism; Taoism; Buddhism
笔者在界定炫耀性消费内涵的基础上,从儒、道、佛家文化价值观出发,实证诠释了消费者炫耀性消费的文化价值观因素。儒家＂行为与地位相符＂价值观强烈地支配着人们的炫耀性消费倾向,但维护＂家庭声誉＂观念仅对服装消费倾向有正向影响;佛家的＂奢侈无用＂说对炫耀性消费有显著抑制效应,＂相信缘分＂观念则对其有促进作用。此外,消费者＂每月可支配金额＂同炫耀性消费倾向正相关,教育程度同奢华旅游倾向正相关,年龄同手机消费倾向负相关。
筆者在界定炫耀性消費內涵的基礎上,從儒、道、彿傢文化價值觀齣髮,實證詮釋瞭消費者炫耀性消費的文化價值觀因素。儒傢＂行為與地位相符＂價值觀彊烈地支配著人們的炫耀性消費傾嚮,但維護＂傢庭聲譽＂觀唸僅對服裝消費傾嚮有正嚮影響;彿傢的＂奢侈無用＂說對炫耀性消費有顯著抑製效應,＂相信緣分＂觀唸則對其有促進作用。此外,消費者＂每月可支配金額＂同炫耀性消費傾嚮正相關,教育程度同奢華旅遊傾嚮正相關,年齡同手機消費傾嚮負相關。
필자재계정현요성소비내함적기출상,종유、도、불가문화개치관출발,실증전석료소비자현요성소비적문화개치관인소。유가＂행위여지위상부＂개치관강렬지지배착인문적현요성소비경향,단유호＂가정성예＂관념부대복장소비경향유정향영향;불가적＂사치무용＂설대현요성소비유현저억제효응,＂상신연분＂관념칙대기유촉진작용。차외,소비자＂매월가지배금액＂동현요성소비경향정상관,교육정도동사화여유경향정상관,년령동수궤소비경향부상관。
On the basis of defining the connotation of conspicuous consumption,the authors make an empirical explanation of the cultural reasons of conspicuous consumption from the Confucian,Taoist and Buddhist cultural values.The Confucian value of ＂behavior and status congruence＂ strongly dominates conspicuous consumption tendency,but ＂family reputation＂ conception only has positive effect on clothes consumption;the ＂luxury uselessness＂ notion of Buddhism has obvious restraining effect on conspicuous consumption whereas the ＂belief in fate＂ notion has positive impact on it.In addition,consumer’s ＂amount of money available per month＂ is positively correlated with conspicaous consumption tendency,education positively correlated with luxurious travelling tendency,and age negatively related to cell phone consumption tendency.
