CAJ | 학술논문

课题组通过对牧区传媒接触情况问卷调查的数据统计分析，认为与农区相比，大众媒介的使用在牧区有明显的差距，牧民已逐渐产生使用媒介的自主意识，但由于文化程度的限制阻碍了牧民媒介使用效益的最大化。
과제조통과대목구전매접촉정황문권조사적수거통계분석，인위여농구상비，대음매개적사용재목구유명현적차거，목민이축점산생사용매개적자주의식，단유우문화정도적한제조애료목민매개사용효익적최대화。
Based on the questionnaire done in the nomads＇ exposure to mass media and statistic analysis, it is found out that the availability of mass media is different in the nomadic areas and nomads come to make use of mass media consciously. However, the high illiteracy of nomads hindered their benefit maximization of application of mass media.