南昌大学学报:人文社会科学版
南昌大學學報:人文社會科學版
남창대학학보:인문사회과학판
Journal of Nanchang University(Humanities and Social Sciences)
2010年
6期
74~79
,共null页
《青年实话》 发行 策略
《青年實話》 髮行 策略
《청년실화》 발행 책략
Youth Truth; publish; strategy
作为少共苏区中央局机关报,《青年实话》显现出了一种别具一格的办报取向。它具有清晰而执著的受众观念,在强调传播既定内容的同时,还异乎寻常地重视报纸的发行工作。它注意在办报的过程中体现发行的理念,在采编的环节,能考虑报纸发行的因素;以组织儿童叫卖队和建立发行机构等手段,尽可能地提高报纸的发行量;大力倡导读报运动,为青年读者消解接受过程中的阅读障碍,以稳定已有的发行渠道和受众群体。
作為少共囌區中央跼機關報,《青年實話》顯現齣瞭一種彆具一格的辦報取嚮。它具有清晰而執著的受衆觀唸,在彊調傳播既定內容的同時,還異乎尋常地重視報紙的髮行工作。它註意在辦報的過程中體現髮行的理唸,在採編的環節,能攷慮報紙髮行的因素;以組織兒童叫賣隊和建立髮行機構等手段,儘可能地提高報紙的髮行量;大力倡導讀報運動,為青年讀者消解接受過程中的閱讀障礙,以穩定已有的髮行渠道和受衆群體。
작위소공소구중앙국궤관보,《청년실화》현현출료일충별구일격적판보취향。타구유청석이집저적수음관념,재강조전파기정내용적동시,환이호심상지중시보지적발행공작。타주의재판보적과정중체현발행적이념,재채편적배절,능고필보지발행적인소;이조직인동규매대화건립발행궤구등수단,진가능지제고보지적발행량;대력창도독보운동,위청년독자소해접수과정중적열독장애,이은정이유적발행거도화수음군체。
As a mouthpiece of the central Soviet area,"Youth Truth" appeared out of a very different newspaper orientation.It not only stressed transmission and content but also paid great attention to the publishing work.It had clear and dedicated audience.It also took note of the notion of publishing in the process of newspaper establishing and considered factors of publishing newspaper.In order to increase the circulation,it organized a group of children and established publishing institutions.At the same time,it advocated reading newspaper movement and dissoleved reading obstacles for young readers to stabilize its established circulation and audiences.