武汉理工大学学报:社会科学版
武漢理工大學學報:社會科學版
무한리공대학학보:사회과학판
Journal of Wuhan University of Technology(Social Science Edition)
2010年
6期
805~811
,共null页
社会责任理论 传媒 困境
社會責任理論 傳媒 睏境
사회책임이론 전매 곤경
social responsibility theory ; press ; dilemma
:20世纪40年代末,随着媒介垄断的加剧和商业化的泛滥,人们开始反思传统的新闻自由主义理论,一个强调媒介责任和义务的“社会责任理论”应运而生。该理论主张通过新闻界的自律、政府的干预和公众的监督,促使新闻界实现负责任的自由。然而,在这一看似行之有效的体系下,依然存在着诸多理论和实践层面的困境,包括对责任的界定存在分歧,自由与责任之间难于权衡,新闻界的自律面临挑战,理论向中国的移植面临“本土化”问题,以及技术的进步导致责任主体发生变化,等等。
:20世紀40年代末,隨著媒介壟斷的加劇和商業化的汎濫,人們開始反思傳統的新聞自由主義理論,一箇彊調媒介責任和義務的“社會責任理論”應運而生。該理論主張通過新聞界的自律、政府的榦預和公衆的鑑督,促使新聞界實現負責任的自由。然而,在這一看似行之有效的體繫下,依然存在著諸多理論和實踐層麵的睏境,包括對責任的界定存在分歧,自由與責任之間難于權衡,新聞界的自律麵臨挑戰,理論嚮中國的移植麵臨“本土化”問題,以及技術的進步導緻責任主體髮生變化,等等。
:20세기40년대말,수착매개롱단적가극화상업화적범람,인문개시반사전통적신문자유주의이론,일개강조매개책임화의무적“사회책임이론”응운이생。해이론주장통과신문계적자률、정부적간예화공음적감독,촉사신문계실현부책임적자유。연이,재저일간사행지유효적체계하,의연존재착제다이론화실천층면적곤경,포괄대책임적계정존재분기,자유여책임지간난우권형,신문계적자률면림도전,이론향중국적이식면림“본토화”문제,이급기술적진보도치책임주체발생변화,등등。
In the late 1940s,as the intensification of the press monopoly and the proliferation of commercial,people began to reflect the traditional libertarian theory of the press. In this context, "Social Responsibility Theory" came out, which emphasizes the responsibility and obligation of the press. This theory advocates to promote the achievement of responsible freedom of the press, through the press self-regulation, government intervention and public oversight. In this seemingly effective system, there are still many theoretical and practical dilemma,including differences in the definition of responsibility,difficulties in tradeoff between freedom and responsibility, challenges of the press self-regulation, "localization" problems when this theory transplanted to China, and the conversion of responsible people which led by advances in technology.