CAJ | 학술논문

吉林省作为一个经济相对不发达省，传媒行业的发展受到了经济发展的很大制约，报业广告的发展也在探索中步履雏艰。在经济条件的制约下，在行业发展相对滞后的大环境下，在业内人才流动频繁的背景下，在各种迎面而来的危机中。要通过总结行业现有经验，积极探索新的经营模式，大胆拓展新的业务领域．推进报业广告市场的发展。
길림성작위일개경제상대불발체성，전매행업적발전수도료경제발전적흔대제약，보업엄고적발전야재탐색중보리추간。재경제조건적제약하，재행업발전상대체후적대배경하，재업내인재류동빈번적배경하，재각충영면이래적위궤중。요통과총결행업현유경험，적겁탐색신적경영모식，대담탁전신적업무영역．추진보업엄고시장적발전。
As Jilin Province is still in a state of comparatively underdevelopment, the local media industry has been restricted greatly. Newspapering advertisement is also lagged behind and hard to make further development. Though the environment is unfavorable with frequent flow of personnel and various challenges, it is necessary to draw lessons from experience, explore new mode of management, and broaden new fields of business so as to expand the markets of local newspapering advertisement in Jilin.