CAJ | 학술논문

运用文献资料、逻辑分析、比较分析等方法对中外网球赛事收入模型进行研究,认为温网收入模型非常清晰,其收入种类主要包括：转播收入、赞助收入、门票收入、特许收入,同时温网收入结构也极为均衡。目前中网的赛事收入模型也比较清晰,主要来源于赞助收入、门票收入、转播收入,特许收入4个部分,但是赛事收入结构不均衡。基于影响网球赛事收入结构、收入数量、收入质量的因素,提出了优化中网收入模型的对策。
운용문헌자료、라집분석、비교분석등방법대중외망구새사수입모형진행연구,인위온망수입모형비상청석,기수입충류주요포괄：전파수입、찬조수입、문표수입、특허수입,동시온망수입결구야겁위균형。목전중망적새사수입모형야비교청석,주요래원우찬조수입、문표수입、전파수입,특허수입4개부분,단시새사수입결구불균형。기우영향망구새사수입결구、수입수량、수입질량적인소,제출료우화중망수입모형적대책。
With adoption of literature study and comparative analysis,the Chinese and international tennis tournament revenue models were studied.The revenes of Wimbledon Tennis Championships included broadcast income,sponsorship income,ticket sales,concession revenue and the revenue structure was clear and balanced.While the income of the China Tennis Open came from the same resources,the revenue structure was not balanced so that the profits were not as satisfactory,In this paper,related factors were analyzed and countermeasures were proposed.