湖南大学学报：社会科学版
湖南大學學報：社會科學版
호남대학학보：사회과학판
Journal of Hunan University(Social Sciences)
2011年
1期
66~70
,共null页
汽车行业 渠道激励 渠道满意 渠道绩效
汽車行業 渠道激勵 渠道滿意 渠道績效
기차행업 거도격려 거도만의 거도적효
automobile industry; channel incentive; channel satisfaction; channel performance
在文献研究的基础上构建了渠道激励-渠道满意-渠道绩效关系模型，并以146家汽车经销商为实证样本。采用因子分析、回归分析检验了模型的假设关系。研究发现：渠道激励不能直接影响渠道绩效，但可以通过渠道满意而间接影响渠道绩效；渠道满意既直接影响渠道绩效，也是渠道激励和渠道绩效发挥作用的中间环节。
在文獻研究的基礎上構建瞭渠道激勵-渠道滿意-渠道績效關繫模型，併以146傢汽車經銷商為實證樣本。採用因子分析、迴歸分析檢驗瞭模型的假設關繫。研究髮現：渠道激勵不能直接影響渠道績效，但可以通過渠道滿意而間接影響渠道績效；渠道滿意既直接影響渠道績效，也是渠道激勵和渠道績效髮揮作用的中間環節。
재문헌연구적기출상구건료거도격려-거도만의-거도적효관계모형，병이146가기차경소상위실증양본。채용인자분석、회귀분석검험료모형적가설관계。연구발현：거도격려불능직접영향거도적효，단가이통과거도만의이간접영향거도적효；거도만의기직접영향거도적효，야시거도격려화거도적효발휘작용적중간배절。
In order to confirm the correlation among channel incentive, channel satlstaction ano charmer performance, this paper built up a model of channel incentive, channel satisfaction and channel performance through literature review. To test hypotheses of the model, data were collected from 146 in automo- bile companies China, and CFA and RA were also used. Findings were as follows： first of all, channel in- centive can not affect channel performance directly, but affect channel performance indirectly through channel satisfaction; moreover, channel satisfaction not only influence channel performance directly, but also is the link of channel incentive to affect channel performance.
