改革与战略
改革與戰略
개혁여전략
Reformation & Strategy
2011年
1期
60~62
,共null页
知识经济 知识管理 市场营销
知識經濟 知識管理 市場營銷
지식경제 지식관리 시장영소
knowledge economy; knowledge management; marketing
随着知识经济时代的到来，经济的发展不再取决于资源、资本、硬件技术的数量、规模和增量，而是依赖于知识和信息的有效积累和运用。在知识经济的背景下，企业要认真辨析和选择营销知识点，通过对营销知识的采集、存储、共享和创新，实现营销知识的保值增值和实践价值。
隨著知識經濟時代的到來，經濟的髮展不再取決于資源、資本、硬件技術的數量、規模和增量，而是依賴于知識和信息的有效積纍和運用。在知識經濟的揹景下，企業要認真辨析和選擇營銷知識點，通過對營銷知識的採集、存儲、共享和創新，實現營銷知識的保值增值和實踐價值。
수착지식경제시대적도래，경제적발전불재취결우자원、자본、경건기술적수량、규모화증량，이시의뢰우지식화신식적유효적루화운용。재지식경제적배경하，기업요인진변석화선택영소지식점，통과대영소지식적채집、존저、공향화창신，실현영소지식적보치증치화실천개치。
With the arrival of knowledge economy, economic development no longer depends on the resources, capital, the number of hardware technology, scale and incremental, but depends on the accumulation of knowledge and information effectively and use. In the knowledge economy context, the enterprises should seriously analyze and select marketing knowledge points, marketing knowledge through the collection, storage, sharing and innovation, and increase the value of marketing knowledge and practice
