CAJ | 학술논문

体育赛事进入到赛事和电视媒体平台互联互通阶段,以形成更为复杂而牢固的商业生态系统,进一步增强体育赛事的影响力和竞争力。当体育赛事与媒体平台之间存在合作行为时,便形成了一种合作性网络。本文实证研究表明：NBA赛事水平的提高可以带动电视媒体进一步提升其收视率,又可以加快NBA赛事水平的提高。最终通过平台间的互联互通,使非同类型两个平台的市场竞争力和垄断力量都得到了有效强化。
체육새사진입도새사화전시매체평태호련호통계단,이형성경위복잡이뢰고적상업생태계통,진일보증강체육새사적영향력화경쟁력。당체육새사여매체평태지간존재합작행위시,편형성료일충합작성망락。본문실증연구표명：NBA새사수평적제고가이대동전시매체진일보제승기수시솔,우가이가쾌NBA새사수평적제고。최종통과평태간적호련호통,사비동류형량개평태적시장경쟁력화롱단역량도득도료유효강화。
Sports games enters the platform interconnecting stage,in order to form the more complex and solid business ecological system,and enhance the sporting games influence and competitiveness.When sports games and media platform exists cooperation behaviors,forms a kind of cooperative network.In this paper the empirical research shows that： NBA games raises the level,television media can promote further enhance their audience ratings,and accelerate the NBA competition level to a new enhancement.in the end,through platform interconnection,make the diverse type two platforms market competitiveness and the monopoly power receive effective reinforcement.