CAJ | 학술논문

线形态艺术作为现代平面广告设计的视觉表现元素之一，已成为现代平面广告创意表达的基本视觉语汇。但由于设计师常常将线作为平面设计元素的形式去创造表现图形，而忽视了线形态本身的艺术魅力和情感表达，致使现代平面广告中的一些有关线的表述缺乏深层次文化性，本文试从现代平面广告设计向当代多元化艺术设计的转向中，以线形态本身的艺术形态魅力结合其实际应用来重新解读线形态艺术在现当代平面广告设计中的价值与涵义。
선형태예술작위현대평면엄고설계적시각표현원소지일，이성위현대평면엄고창의표체적기본시각어회。단유우설계사상상장선작위평면설계원소적형식거창조표현도형，이홀시료선형태본신적예술매력화정감표체，치사현대평면엄고중적일사유관선적표술결핍심층차문화성，본문시종현대평면엄고설계향당대다원화예술설계적전향중，이선형태본신적예술형태매력결합기실제응용래중신해독선형태예술재현당대평면엄고설계중적개치여함의。
Line art as a form of modern graphic design element of visual performance, has become a creative expression of modern graphic basic visual vocabulary. However, as designers often use line as the form of graphic design elements to create a performance graph, while ignoring the line of its own form of artistic charm and emotional expression, resulting in the modern print ads in some of the lines expressed a lack of cultural depth, this article Modern graphic design tries to shift the contemporary diversity of art and design in order to line their own art forms shape charm combined with its practical application to re - interpret line of modern and contemporary art in the form of print ad design, the new value and meaning.