CAJ | 학술논문

从赛事的规划、申办、运作、评估几个阶段，对上海重大国际单项体育赛事的行政管理现状进行分析。指出：上海重大国际单项赛事在运作过程中存在政府职能缺位、错位和市场失灵的问题。建议：实行赛事分级、分类管理；制定赛事长期战略规划；明确政府职能，加强赛事公益性产品和公共资源的管理；采用政府购买公益性产品的方式进行赛事资金补助；组建集赛事运作领导工作组、大型赛事管理公司及其他赛事运作协作部门、赛事运作公司为一体的赛事运作管理模式。
종새사적규화、신판、운작、평고궤개계단，대상해중대국제단항체육새사적행정관리현상진행분석。지출：상해중대국제단항새사재운작과정중존재정부직능결위、착위화시장실령적문제。건의：실행새사분급、분류관리；제정새사장기전략규화；명학정부직능，가강새사공익성산품화공공자원적관리；채용정부구매공익성산품적방식진행새사자금보조；조건집새사운작령도공작조、대형새사관리공사급기타새사운작협작부문、새사운작공사위일체적새사운작관리모식。
From the four phases of planning, bidding, operation and evaluation, the present paper analyzed the current situation of the administrative management in major single sports events in Shanghai. It pointed out the following problems existing in the process of major single sports event operation in Shanghai ： absence and dislocation of government administration and market failure and put forward the following suggestions： adopt graded and classified sports event management system; draw up long term strategic planning of sports event; clarify government functions and enhance the sports event management in public goods and public resources; fund the sports event through the government purchase of public goods and establish the sports event management mode with the integration of the leading group for sports event operation, large-scale sports management corporation, sports event operation company and other related institutions.