CAJ | 학술논문

体育产业发展的关键在于服务环节的配套,需要体育产业整个服务链条的完善,即构建体育产业服务链模式。体育产业服务链的特点主要表现为市场预期性、服务主动性、服务系统性、资源整合性等,其影响因素主要包括政府政策、资源禀赋、区位特点、基础设施、人才基础等方面。构建我国体育产业服务链,应采取优化体育产业政策、拓宽投资融资渠道、完善服务支持体系、承办大型体育赛事、吸引体育人才等对策。
체육산업발전적관건재우복무배절적배투,수요체육산업정개복무련조적완선,즉구건체육산업복무련모식。체육산업복무련적특점주요표현위시장예기성、복무주동성、복무계통성、자원정합성등,기영향인소주요포괄정부정책、자원품부、구위특점、기출설시、인재기출등방면。구건아국체육산업복무련,응채취우화체육산업정책、탁관투자융자거도、완선복무지지체계、승판대형체육새사、흡인체육인재등대책。
The crucial issue of the sports industry development relies on the supporting services.It requires the improvement of the whole service chain,that is to say,to build the model of sports industry service chain.The characteristics of the service chain of sports industry are the predictable market,active and systematic service and integrated resources.The major impact factors are the government policy,resources allocation,location features,infrastructures and talent pool.We shall build China＇s sports industry service chain,optimize sports industry policies,expand investment and funding channels,improve service supporting system,hold large sports games and attract sports talents.