CAJ | 학술논문

门票收入是大型体育赛经营收入的主要来源之一。大型体育赛事由于赛事多,门票数量多,在门票销售后期通常会出现一些冷门赛事门票较多或大量剩余的现象,给赛事主办方带来巨大的经济损失。本研究通过对现行剩余门票促销手段的分析,找出现行促销方式中存在的不足之处,并提出对策和建议,希望对今后大型体育赛事门票营销策略的制定提供参考。
문표수입시대형체육새경영수입적주요래원지일。대형체육새사유우새사다,문표수량다,재문표소수후기통상회출현일사랭문새사문표교다혹대량잉여적현상,급새사주판방대래거대적경제손실。본연구통과대현행잉여문표촉소수단적분석,조출현행촉소방식중존재적불족지처,병제출대책화건의,희망대금후대형체육새사문표영소책략적제정제공삼고。
The ticket income is one of the main sources of revenue for the the large-scale sports games,because the numbers of competitions are so many that the quantities of the tickets have a lot much.At the later of the tickets are for sale,a kind of phenomenon,which a large number of tickets for the unfamiliar competitions cannot be sold out,will certainly appear.It will bring the huge economic loss for the sports event organizer.By analyzing the present marketing strategy for the surplus tickets,the article points out the shortage,and puts forward some measures and suggestions,which these suggestions will provide some helps when the organizers of the large-scale sports games make the marketing strategy of the tickets.