CAJ | 학술논문

现有的商业模式研究,争论与不同主要源于研究的目的、对象、视角、范围和层次的差异。依循整体的发展脉络和趋势,对商业模式定义与概念本质的五个层次进行分阶段、分流派的梳理和评介可以发现其包含的四个核心要点;而研究中有关的争论与不同,其实是不同层次、各个内容之间的发展、继承、扩展和深化关系的外在体现。明确商业模式的定义与概念本质、厘清其理论体系的总体框架结构,对研究者来说,不仅有助于把握商业模式研究的整体发展脉络和趋势,更有助于提供一种研究的视角和方法论,以便系统理解专业领域内的工作进展,流派间的商榷与争论;而对实业界来说,则有助于提供一种商业思维逻辑,促进商业模式的反思和实践。
현유적상업모식연구,쟁론여불동주요원우연구적목적、대상、시각、범위화층차적차이。의순정체적발전맥락화추세,대상업모식정의여개념본질적오개층차진행분계단、분류파적소리화평개가이발현기포함적사개핵심요점;이연구중유관적쟁론여불동,기실시불동층차、각개내용지간적발전、계승、확전화심화관계적외재체현。명학상업모식적정의여개념본질、전청기이론체계적총체광가결구,대연구자래설,불부유조우파악상업모식연구적정체발전맥락화추세,경유조우제공일충연구적시각화방법론,이편계통리해전업영역내적공작진전,류파간적상각여쟁론;이대실업계래설,칙유조우제공일충상업사유라집,촉진상업모식적반사화실천。
Based on the historical thread of theoretical thoughts,the existing researches can be divided into five levels,each of which involves some classic definitions and theories.Four key elements are also identified from the concept of business model by reviewing literatures,and a framework is proposed as the theoretical system which represents a developing,inheritable,external,and deepening relationship among each research level that results in those arguments referred to.On this basis,the research not only provides colleagues the systemic research perspective and methodology that helps understanding the context,argument,and trends in their own research field,but also provides entrepreneurs the way of business thinking that helps promote and reflect the practice applying the business model.