商业研究
商業研究
상업연구
Commercial Research
2011年
2期
90~93
,共null页
医药零售业 Hotelling模型 商誉 选址
醫藥零售業 Hotelling模型 商譽 選阯
의약령수업 Hotelling모형 상예 선지
medicine retailing; Hotelling model; the business reputation; address selection
应用Hotelling模型解释医药零售企业选址问题,将商誉变量引入Hotelling模型来分析两家医药零售企业在同一线性市场的选址竞争策略。模型分析表明,当两家药店商誉相同时,同时进入线性市场的两家药店将选址于线性市场的两端;当两家药店商誉不同时,商誉较高一方将选址与线性市场的中央,而商誉较低一方则将选址于线性市场的两端。
應用Hotelling模型解釋醫藥零售企業選阯問題,將商譽變量引入Hotelling模型來分析兩傢醫藥零售企業在同一線性市場的選阯競爭策略。模型分析錶明,噹兩傢藥店商譽相同時,同時進入線性市場的兩傢藥店將選阯于線性市場的兩耑;噹兩傢藥店商譽不同時,商譽較高一方將選阯與線性市場的中央,而商譽較低一方則將選阯于線性市場的兩耑。
응용Hotelling모형해석의약령수기업선지문제,장상예변량인입Hotelling모형래분석량가의약령수기업재동일선성시장적선지경쟁책략。모형분석표명,당량가약점상예상동시,동시진입선성시장적량가약점장선지우선성시장적량단;당량가약점상예불동시,상예교고일방장선지여선성시장적중앙,이상예교저일방칙장선지우선성시장적량단。
Hotelling model is applied to analyze the address selection of medicine retailing enterprise.Business reputation is added into the Hotelling model to analyze the address selection of two medicine retailing enterprises in the linear market.The outcome of the model shows that when the reputations of the two drugstores are equal,the two drugstores which enter the liner market at the same time will make their addresses on the two sides of the linear market;when their reputations are not equal,the drugstore with higher reputation will make its address in the middle of the linear market,and the drugstore with lower reputation will make its address on the two sides of the linear market.
