华东经济管理
華東經濟管理
화동경제관리
East China Economic Management
2011年
3期
1~5
,共null页
纺织服装专业市场品牌 品牌效应 纺织产业转型升级 绍兴中国轻纺城
紡織服裝專業市場品牌 品牌效應 紡織產業轉型升級 紹興中國輕紡城
방직복장전업시장품패 품패효응 방직산업전형승급 소흥중국경방성
textile specialized markets＇ brand; brand effect; transformation and upgrading of textile industry.; China Textile City Mar-ket in Shaoxing
品牌逐渐成为纺织服装专业市场的核心竞争力，专业市场品牌对纺织产业转型升级的促进作用也因而越来越明显。文章在揭示纺织服装专业市场品牌内涵及其形成机制的基础上，着重分析了其对纺织产业技术创新、结构优化、区际转移的作用机制，并以绍兴中国轻纺城为例，实证检验了理论分析框架和简化模型。
品牌逐漸成為紡織服裝專業市場的覈心競爭力，專業市場品牌對紡織產業轉型升級的促進作用也因而越來越明顯。文章在揭示紡織服裝專業市場品牌內涵及其形成機製的基礎上，著重分析瞭其對紡織產業技術創新、結構優化、區際轉移的作用機製，併以紹興中國輕紡城為例，實證檢驗瞭理論分析框架和簡化模型。
품패축점성위방직복장전업시장적핵심경쟁력，전업시장품패대방직산업전형승급적촉진작용야인이월래월명현。문장재게시방직복장전업시장품패내함급기형성궤제적기출상，착중분석료기대방직산업기술창신、결구우화、구제전이적작용궤제，병이소흥중국경방성위례，실증검험료이론분석광가화간화모형。
Brand has become the core competitiveness far the Textile Specialized Markets. Meanwhile, the role of Specialized Markets＇ brand in promoting transformation and upgrading of textile industry is more and more obvious. This article explores the Textile Specialized Markets＇ role for internal mechanism of technological innovation, internal structure optimization and inter- district transfer in textile industry, based on the revelation of content and mechanism of the Textile Specialized Markets＇ brand. Simuhaneously, with a special reference to China Textile City in Shaoxing, the theoretical framework and the simplified model is examined.
