华东经济管理
華東經濟管理
화동경제관리
East China Economic Management
2011年
3期
94~98
,共null页
矿产品 营销策略 供求分析 价格预测 创立品牌
礦產品 營銷策略 供求分析 價格預測 創立品牌
광산품 영소책략 공구분석 개격예측 창립품패
mineral producls; marketing strategy; analysis of supply and demand; price forecast; creat brand
矿产品营销策略是矿业企业发展战略的核心。文章立足铜企业，根据矿产资源消费生命周期理论分析铜业的宏观前最；结合铜行业调研结果确定我国目前铜产品的供应及需求情况；基于1983—2009年的GDP增长率及铜金属价格分析铜价与经济周期间的内在关联，并利用spss软件建立铜价预测模型；参照先行工业化国家的铜消费变化规律，定量预测未来11年国内铜需求量。综合以上分析结果确定营销策略：从铜消费对象的需求出发，保证产品质量，优化产品结构，创立企业品牌；从生产工艺上降低成本，根据市场状况实施相应价格策略。
礦產品營銷策略是礦業企業髮展戰略的覈心。文章立足銅企業，根據礦產資源消費生命週期理論分析銅業的宏觀前最；結閤銅行業調研結果確定我國目前銅產品的供應及需求情況；基于1983—2009年的GDP增長率及銅金屬價格分析銅價與經濟週期間的內在關聯，併利用spss軟件建立銅價預測模型；參照先行工業化國傢的銅消費變化規律，定量預測未來11年國內銅需求量。綜閤以上分析結果確定營銷策略：從銅消費對象的需求齣髮，保證產品質量，優化產品結構，創立企業品牌；從生產工藝上降低成本，根據市場狀況實施相應價格策略。
광산품영소책략시광업기업발전전략적핵심。문장립족동기업，근거광산자원소비생명주기이론분석동업적굉관전최；결합동행업조연결과학정아국목전동산품적공응급수구정황；기우1983—2009년적GDP증장솔급동금속개격분석동개여경제주기간적내재관련，병이용spss연건건립동개예측모형；삼조선행공업화국가적동소비변화규률，정량예측미래11년국내동수구량。종합이상분석결과학정영소책략：종동소비대상적수구출발，보증산품질량，우화산품결구，창립기업품패；종생산공예상강저성본，근거시장상황실시상응개격책략。
Marketing strategy of mineral products is the core of mining enterprises development strategy. This paper analyzes macro prospects for copper industry based upon domestic copper enterprises according to the life - cycle theory of mineral resources consumption; Current situation of supply and demand of copper products of China according to investigation of copper industry ; Analyze internal connection between price and economic circle with GDP growth rate and copper metal prices from 1983 -2007, and build copper price forecasting model with software spss; Forecaste quantitatively copper demand of China for next 11 years, referring to law of copper consumption of industrialized countries. Determine marketing strategy for copper enterprises according to above analysis results： starting from demand of copper consumption objects, ensuring the product quality, optimizing product structure, creating the brand ; Reducing costs on production process, implementing correspondent pricing strategies in accordance with market situation.
