城市问题
城市問題
성시문제
Urban Problems
2011年
2期
64~69
,共null页
城市森林 游憩者 消费需求 职业分异 上海市
城市森林 遊憩者 消費需求 職業分異 上海市
성시삼림 유게자 소비수구 직업분이 상해시
urban forest; tourist; consumption de- mand; occupational differentiation; Shanghai City
城市森林公园建设不仅使森林游憩迅速走向大众化,而且拓宽了城市居民户外游憩空间。基于城市居民职业分异视角,通过市场抽样与数据统计,以上海市为例,揭示城市森林游憩者在消费动机、信息渠道、交通方式、出游伴侣、游憩产品及体验满意度等方面存在的需求差异与规律,旨在为城市森林游憩地的适度开发和有效保护提供参考。研究表明,上海市森林游憩者消费需求的职业分异既存在趋同性也存在差异性,城市森林游憩地的活动项目和服务配置应以游憩者的需求为依据。
城市森林公園建設不僅使森林遊憩迅速走嚮大衆化,而且拓寬瞭城市居民戶外遊憩空間。基于城市居民職業分異視角,通過市場抽樣與數據統計,以上海市為例,揭示城市森林遊憩者在消費動機、信息渠道、交通方式、齣遊伴侶、遊憩產品及體驗滿意度等方麵存在的需求差異與規律,旨在為城市森林遊憩地的適度開髮和有效保護提供參攷。研究錶明,上海市森林遊憩者消費需求的職業分異既存在趨同性也存在差異性,城市森林遊憩地的活動項目和服務配置應以遊憩者的需求為依據。
성시삼림공완건설불부사삼림유게신속주향대음화,이차탁관료성시거민호외유게공간。기우성시거민직업분이시각,통과시장추양여수거통계,이상해시위례,게시성시삼림유게자재소비동궤、신식거도、교통방식、출유반려、유게산품급체험만의도등방면존재적수구차이여규률,지재위성시삼림유게지적괄도개발화유효보호제공삼고。연구표명,상해시삼림유게자소비수구적직업분이기존재추동성야존재차이성,성시삼림유게지적활동항목화복무배치응이유게자적수구위의거。
The constructions of urban forest parks not only promote the forest recreation to become popular rapidly, but also widen the urban outdoor recreation space. In view of the occupational differentiation of urban residents and by means of the marketing sampling and data statistics, this article takes Shanghai City for example and reveals the differences and rules of the motives, channels for getting information, transportation, travel partners, selecting recreational product and satisfaction of urban forest tourists, aiming at giving some references to the moderate development and effective protection of urban forest recreation space. The results show that the Shanghai residents' demands for the forest recreation are convergent and different. So, setting recreational activities and providing services of urban forest recreation should be oriented on the tourists' demands.