CAJ | 학술논문

以微观经济学的有关理论为依据,对美国NBA、NFL和MLB联盟俱乐部的赛事上座率与门票收益关系进行分析。分析结果表明：职业体育俱乐部上座率与门票收益没有显著的正相关关系,职业体育俱乐部上座率是职业体育俱乐部赛事市场需求与供给相互作用的体现,不能把它作为衡量俱乐部门票收益的指标,更不能把它看成是影响职业体育俱乐部门票收益的主要因素,职业体育俱乐部上座率与门票收益均是俱乐部门票经营的结果。
이미관경제학적유관이론위의거,대미국NBA、NFL화MLB련맹구악부적새사상좌솔여문표수익관계진행분석。분석결과표명：직업체육구악부상좌솔여문표수익몰유현저적정상관관계,직업체육구악부상좌솔시직업체육구악부새사시장수구여공급상호작용적체현,불능파타작위형량구악부문표수익적지표,경불능파타간성시영향직업체육구악부문표수익적주요인소,직업체육구악부상좌솔여문표수익균시구악부문표경영적결과。
Based on the relevant theory in microeconomics,this paper analyzes the relation between the attendance and ticket sales of matches organized by American NBA,NFL and MLB clubs.The findings are as follows.There is no positive correlation between the attendance and ticket sales in professional clubs;the attendance represents the market demand and the supply-demand interaction of the sports professional club matches and thus it cannot serve as the gauge of the club ticket sales or the major factor affecting the ticket sales;both the attendance and the ticket sales are the results of the club management.