CAJ | 학술논문

在对上海旅游服务贸易竞争力水平定量测度的基础上，采用多元回归分析方法，研究上海旅游服务贸易国际竞争力的主要影响因素。研究表明：相对于全国而言，上海旅游服务出口市场占有率和贸易竞争优势指数具有优势，而显示性比较优势指数相对较弱；入境旅游人次、入境过夜旅游人天数和入境旅游外汇收入所受的影响因素不尽相同，但旅游业固定资产原值、从业人员数量、外资星级饭店数量是共同因素。上海可以从更加重视旅游服务贸易、扩大旅游业固定资产投入、推进旅游企业集团化进程、完善从业人员配置等方面进。步提升旅游服务贸易国际竞争力。
재대상해여유복무무역경쟁력수평정량측도적기출상，채용다원회귀분석방법，연구상해여유복무무역국제경쟁력적주요영향인소。연구표명：상대우전국이언，상해여유복무출구시장점유솔화무역경쟁우세지수구유우세，이현시성비교우세지수상대교약；입경여유인차、입경과야여유인천수화입경여유외회수입소수적영향인소불진상동，단여유업고정자산원치、종업인원수량、외자성급반점수량시공동인소。상해가이종경가중시여유복무무역、확대여유업고정자산투입、추진여유기업집단화진정、완선종업인원배치등방면진。보제승여유복무무역국제경쟁력。
Based on the study of competitiveness of Shanghai＇s tourism service trade quantitatively, u- sing multiple regression analysis method, this paper focuses on main factors influencing the international competitiveness of Shanghai＇tourism service trade. The conclusions indicate that indexes of market share and TC in Shanghai are better than the whole country＇s, while the RCA index is relatively weaker. ARR, NIG and ITR are influenced by various factors, but OVFA, EMP and NFFSH are common factors. Shanghai can improve the competitiveness of tourism service trade by following methods： to pay more attention to trade in tourism services, to expand investment in fixed assets, to promote tourism enterprises＇ conglomerating process, and to improve the configuration of employees.