CAJ | 학술논문

以中国跨国公司的海外非市场战略为研究对象,研究企业规模、技术资源和企业成长性与企业缓冲战略和搭桥战略之间的关系,重点考察企业成长性对企业非市场战略的作用。研究结果发现,企业规模和技术资源对中国跨国公司海外非市场战略具有显著影响,中国企业更倾向采用搭桥战略,而企业成长性与中国跨国公司海外非市场战略的相关性不显著。这表明以资源为基础的战略观点依然是中国跨国公司海外非市场战略的重要理论基础,企业成长性在海外非市场战略的作用还未得到中国跨国公司的充分重视,有必要使其成为在与东道国政府议价时的重要筹码。
이중국과국공사적해외비시장전략위연구대상,연구기업규모、기술자원화기업성장성여기업완충전략화탑교전략지간적관계,중점고찰기업성장성대기업비시장전략적작용。연구결과발현,기업규모화기술자원대중국과국공사해외비시장전략구유현저영향,중국기업경경향채용탑교전략,이기업성장성여중국과국공사해외비시장전략적상관성불현저。저표명이자원위기출적전략관점의연시중국과국공사해외비시장전략적중요이론기출,기업성장성재해외비시장전략적작용환미득도중국과국공사적충분중시,유필요사기성위재여동도국정부의개시적중요주마。
This study focuses on overseas Nonmarket Strategy of Chinese multinational enterprises.Based on the buffering strategy and bridging strategy as dependent variable and firm scale,technical resources,enterprise growth as independent variable,we try to find the effects of enterprise growth on nonmarket strategy.The results shows that firm scale and technical resources make significant effect on overseas nonmarket strategy of Chinese multinational enterprise while the enterprise growth does not,and Chinese multinational enterprises prefer bridging strategy.This indicates that the resource-based view is still an important theoretical basis of overseas nonmarket strategy of Chinese multinationals,and high growth has not been paid sufficient attention by Chinese multinational enterprises and needs to be an important bargaining chip when they negotiate with the host government.