中国科技论坛
中國科技論罈
중국과기론단
Forum on Science and Technology in China
2011年
3期
60~66
,共null页
低成本 差异化 环境 调节效应 企业绩效
低成本 差異化 環境 調節效應 企業績效
저성본 차이화 배경 조절효응 기업적효
low cost strategy; differentiation strategy; environment; moderating effect; firm performance
运用来自中国316家企业的调研数据,实证研究环境的动态性、复杂性和竞争性对竞争战略与组织绩效关系的调节效应。研究结果显示,低成本战略、差异化战略均能提升企业绩效,环境特征对上述因果关系有着显著影响,且不同的环境维度其调节效应存在差异,部分结论与国外学者研究不一致,结论的差异性反映了中国转型经济环境对于企业竞争战略决策和结果的影响。
運用來自中國316傢企業的調研數據,實證研究環境的動態性、複雜性和競爭性對競爭戰略與組織績效關繫的調節效應。研究結果顯示,低成本戰略、差異化戰略均能提升企業績效,環境特徵對上述因果關繫有著顯著影響,且不同的環境維度其調節效應存在差異,部分結論與國外學者研究不一緻,結論的差異性反映瞭中國轉型經濟環境對于企業競爭戰略決策和結果的影響。
운용래자중국316가기업적조연수거,실증연구배경적동태성、복잡성화경쟁성대경쟁전략여조직적효관계적조절효응。연구결과현시,저성본전략、차이화전략균능제승기업적효,배경특정대상술인과관계유착현저영향,차불동적배경유도기조절효응존재차이,부분결론여국외학자연구불일치,결론적차이성반영료중국전형경제배경대우기업경쟁전략결책화결과적영향。
Based on the sample data from 316 firms in China,this paper investigates moderating effect of environment on the relationship of competitive strategy and firm performance.The results show that both low cost strategy and differentiation strategy have distinct positive impact on firm performance;environment characteristic impacts this above causality relationship and different environment dimension has different moderation role.And,compared with American scholars＇ prior study,the present study shows different findings.The difference reflects the impact of transition economic environment on Chinese firm＇s competitive strategic process,behavior and outcome.
