CAJ | 학술논문

调节变量和中介变量是社会科学研究中的重要概念,已有研究多是从统计计算方法角度描述和检验这两种变量的作用。以消费心理学领域的实例来阐述调节变量、中介变量、有中介的调节、有调节的中介,试图让读者从实验研究角度认识和理解调节变量和中介变量的理论构建、测量和检验。
조절변량화중개변량시사회과학연구중적중요개념,이유연구다시종통계계산방법각도묘술화검험저량충변량적작용。이소비심이학영역적실례래천술조절변량、중개변량、유중개적조절、유조절적중개,시도양독자종실험연구각도인식화리해조절변량화중개변량적이론구건、측량화검험。
Moderation and mediation are key concepts in social science research.Previous research generally defines and tests the moderation and mediation by statistical method.The present study uses some examples in consumer psychology field to make a description of moderation,mediation,mediated moderation and moderated mediation,trying to help researchers understanding these concepts′ building,measure and test in experimental research perspective.